Artificial intelligence in e-commerce: a business process analysis
| Autoři | |
|---|---|
| Rok publikování | 2021 |
| Druh | Kapitola v knize |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | New internet-based technologies have changed the way business enterprises handle marketing, discovery, transaction processing, and product and customer service processes. One of such significant technology is artificial intelligence (AI) which has partially or completely substituted humans for performance of tasks. In technology driven industry such as e-commerce the applications of AI are immense. To explicate the impact of AI as a technological phenomenon on the companies engaged in e-commerce, this chapter will detail the role of AI under each e- commerce business process like market research, market stimulation, terms negotiation, order selection and priority, order receipt, order billing/payment management, order scheduling/ fulfillment delivery and customer service and support. |