Ing. Dušan Mladenović, Ph.D.
odborný asistent – Katedra podnikového hospodářství
Počet publikací: 28
2019
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Comparing Effectiveness of Display Ads and Influencer Marketing on Pinterest
Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019, rok: 2019
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Motives for writing online reviews in post-vacation phase
International Journal of Culture, Tourism and Hospitality Research, rok: 2019, ročník: 13, vydání: 2, DOI
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Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”, rok: 2019
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Recall of Digital Content as Part of Consumer Response Model
49th International Scientific Conference on Economic and Social Development. Book of Proceedings, rok: 2019
2018
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
Proceedings of the 5th European Conference on Social Media ECSM 2018, rok: 2018
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Colliding the eye tracking and qualitative methods in assessing online consumer behaviour
17th European Conference on Research Methodology for Business and Management Studies ECRM 2018, rok: 2018
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Investigating Benefits of Combining Content Marketing and Viral Marketing - Practical Case Study (Book Summary Vides)
26th EBES conference - Prague proceedings, rok: 2018
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Social Media and Knowledge Sharing – What Do We Know So Far?
PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018), rok: 2018
2017
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Defining the "Figure of Merit" for Places in the Age of Digital Nomadism
Connect Universum 2016, rok: 2017
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Figure of Merit for Places: Perspectives on Place Branding
The Journal of Italian Marketing Association, rok: 2017, ročník: 2017, vydání: 3