Crafting a Digital Identity: Strategies for Brand Success
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13. března 2024
8:00 – 9:30 - P103, Ekonomicko-správní fakulta MU, Lipová 41a, Brno + MS Teams
What is the essence of digital branding? What are the major rules, options, and complications related to the digital marketing mix? What are the current trends in the digital arena?
Answers to these and many other questions you may hear from our guest lecturer Mrs. Anida Rajapakse who comes from Optiweb - Ljubljana, Slovenia. Dr. Rajapakse has both academic and practical experience nested in online advertising, programmatic advertising, Google platforms, etc. She currently serves as a digital advertising manager in the digital agency OptiWeb.
Thematically, our guest will cover an array of topics around digital branding and marketing mix online. The interactive part in the form of a Q&A session will follow whereby you are cordially invited to take an active role.
The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.
The lecture is organised in hybdrid version, you can join us at MS Teams.
- Pořadatel
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Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
- Odpovědnost
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Ing. Dušan Mladenović, Ph.D.
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