Campaign Planning for Digital Media

What does campaign planning entail? What are the major principles of campaign planning for digital? How it differs from “traditional” media planning? What are the biggest challenges? Why? How do novel technologies (e.g., ChatGPT) interfere with campaign planning in a digital environment?

Answers to these and many other questions you may hear from our guest Mrs. Nikolina Ljepava who will connect straight from the American University in the Emirates (Dubai). She is currently chair of the management department and has extensive practical and research experience nested in e-commerce sectors, digital marketing, online advertising, etc.

The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

MS Teams link

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
Ing. Dušan Mladenović, Ph.D.

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