Lecture: Zalando Marketing Services – How to Connect Brands to Consumers

How do brands advertise and get in touch with customers on third-party e-shops? Is the e-shop a suitable branding tool in times of discontinuous events? What are the options to capture consumer insights and how the process of advertising looks on platforms like zalando.com? How does it look to work for one of the most significant e-commerce platforms in Europe?

Answers on these and many other questions you may hear on by our guest lecturer Mrs. Anna Meyfarth who comes straight from Zalando's headquarter – Berlin, Germany. Mrs. Meyfarth has extensive experience nested in the branding, marketing communications, and e-commerce sectors. She is currently lead of external marketing at Zalando Marketing Services (www.zms.zalando.com).

Thematically, our guest will cover an array of topics around branding, consumer behavior, and services her company offers on the Zalando.com platform. The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

The MS Teams link to connect for a live event is here.


Pořadatel
Katedra podnikového hospodářství (Ekonomicko-správní fakulta)
Odpovědnost
Ing. Dušan Mladenović, Ph.D.

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