Study of Financial Literacy in the Field of Insurance Products



Rok publikování 2016
Druh Článek ve sborníku
Konference European Financial Systems 2016
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Obor Ekonomie
Klíčová slova insurance; financial literacy; customer; protection
Popis The protection of customers who take out life insurance becomes to be more important, as there is an increasing number of such products. Therefore, it is more likely that customers do not have all decisive information they need to deal with an insured event. The goal of this article is to verify the level of financial literacy in the field of life insurance products. Consequently, the goal is to investigate whether customers of insurance companies are provided with sufficient amount of information related to the products they look for, or whether some important information is missing, and such clients have to search for it on their own. The research is based on an electronic questionnaire. The target audience of this research is limited to those who have already taken out life insurance, since this group of people should be more familiar with conditions, restrictions and other features of such products. In terms of used methods, Pearson chi-squared test is employed in order to reveal a link between financial literacy of insurance products and between different criteria. Other methods are descriptive statistics and basic statistical data processes.
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