Evaluation and Improvement of Digital Channel Performance

What are the major principles of search engines and SEO? What are the core algorithms behind SEO? What are the differences between on-site, off-site, and technical SEO? How does look the daily work of an SEO specialist? What are niche websites? What is the potential to build up a sustainable business on niche markets online?

Answers to these and many other questions you may hear from our guests Mr. Martin Čtvrtníček who come straight from the marketing department of world-renowned Atlas Copco. He has extensive experience nested in e-commerce sectors, SEO, niche websites, etc.

The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The guest lecture is organized within the course Digital Marketing and Social Media Analysis.

Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
Ing. Dušan Mladenović, Ph.D.

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