Introduction to Branding

What is brand and why to build it? How to create a brand marketing strategy? What role do brand symbols play?

Come to the lecture of our guest Michal Presse that will answer to these and many other questions, including examples from his practice. Michal is CMO of Skinners, a Czech footwear company, founded in 2014. Michal has many marketing experiences from planning to implementing, and monitoring global brand marketing strategy.

The interactive part of a Q&A session will follow whereby you are cordially invited to take an active role.

The guest lecture is organized within the course Marketing.

Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
Ing. Renata Čuhlová, Ph.D., BA (Hons)

Načítám mapu…

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