Introduction to SEO and Web Analytics

What are the major principles of search engines and SEO? How do brands accommodate these principles? What are the core algorithms behind SEO? What are the differences between on-site, off-site, and technical SEO? How does look the daily work of an SEO specialist? Thinking about a career in web analytics? What does this position entail? Major challenges in digital marketing?

Answers to these and many other questions you may hear from our guests Mrs. Františka Dřínková and Mrs. Polina Sydorenko who come straight from Brno-based digital agency ADBROS ( They have extensive experience nested in marketing communications, e-commerce sectors, SEO, PPC campaigns, web analytics, etc.

The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The guest lecture is organized within the course Digital Marketing and Social Media Analyses.

Katedra podnikové ekonomiky a managementu (Ekonomicko-správní fakulta)
Ing. Dušan Mladenović, Ph.D.

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