Marketing in the New Normal

What is the new normal? What is the implications for marketing and digital marketing? Should you think out-of-the-box and dare to try even when the odds are not in your favor?

Inspiring answers on these and many other questions you may hear on by our guest lecturer Ph.D. Yash Chawla. Dr. Chawla has extensive consultancy experience and is a lead author of publications in prestigious journals like Journal of Business Marketing, Telematics & Informatics, Journal of Information Processing & Management etc.

Thematically, our guest will cover an array of topics around marketing and digital marketing in COVID and post-COVID era. The theoretical overview will be followed by an interactive part whereby you are cordially invited to take an active role. The visiting lecture is organized within the course International Marketing and will be held fully in English.

The lecture is held within the course International Marketing.


Pořadatel
Katedra podnikového hospodářství (Ekonomicko-správní fakulta)
Odpovědnost
Ing. Dušan Mladenović, Ph.D.

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