Teoretický model optimálního chování nadnárodních retailových společností
| Title in English | The teoretical model of optimal behavior of multinational |
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| Authors | |
| Year of publication | 2011 |
| Type | Article in Proceedings |
| Conference | Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2011. |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | multinational companies; retail; controlling; models of company; behavior of companies models |
| Description | This paper deals with optimizing behavior of multinational retail companies, which are characterized by many specific features. Therefore, it is very difficult to apply conventional models the behavior of firms on them. For example, some companies continue to have a loss, it is not possible due to speculation in the capital markets to estimate their true value, it is not possible to determine marketing costs. In addition, these companies are burdened with high levels of bureaucracy. The model presented in this article allows the optimization of the network of retail stores under the assumption that turnover is maximized while minimizing costs. |