Zákazník jako stakeholder
| Title in English | Customer as a stakeholder |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků I. |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | stakeholder; management; customer relationship |
| Description | Paper concerns some selected areas of management in the sphere of the relation enterprise - customer. Results of several international as well as the Czech empirical research, methodical procedures and theoretical knowledge are presented. |