Mobile marketing: consumers' behaviour
| Authors | |
|---|---|
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | IX. International Conference of Doctoral Students |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | M-commerce; consumers behavior; mobile marketing |
| Description | M-commerce is frequently discussed issue lately. This expression has arisen with the development of mobile technologies and new payment methods. M-commerce could be defined as a kind of business transaction realized through electronic transmission elements, among which is involved mobile terminal (mobile phone, PDA) often as first or last component. The following text attempts to describe the situation in m-commerce from the marketing point of view to point out the research question, which have arisen out this field for marketing. |