The analysis of marketing mix of Czech companies from selected branches
| Authors | |
|---|---|
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Society and consuption: economic-managerial and social-cultural factors |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Czech republic; marketing mix; marketing research; marketing; branch analysis |
| Description | The aim of the paper is to analyse marketing mix detecting hidden reserves in function of the marketing department in Czech companies and to formulate recommendations for management of Czech companies. |
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