In focus 7 – hot air ballooning in the Czech Republic


NOVOTNÁ Markéta KUNC Josef

Year of publication 2022
Type Chapter of a book
MU Faculty or unit

Faculty of Economics and Administration

Attached files
Description Tourism development in the Czech Republic can be characterised as highly unbalanced. Some attractive tourist places, especially urban destinations, are visited by a relatively large number of visitors, often exceeding limits of the carrying capacity. Therefore, some of the highly exposed and popular tourist hotspots. Overcrowding of these areas is accompanied by the effects of commodification and standardisation of culture, veiling their original authenticity and the spirit of the place. On the other hand, some Czech destinations still have not used their tourism potential and remain highly underdeveloped. Hence, developing niche market tourism seems to be a good opportunity for diversifying tourism product, mitigating spatial-temporal differences, and spreading visitors to lesser-visited places of the Czech Republic. The chapter focuses on those forms of niche tourism representing a contribution to local economies and more effective exploitation of tourism potential in regions, and at the same time, empowering the community to manage their resources sustainably. From this point of view, adventure tourism and hot air balloon flying could be considered as a non-standardised and unusual activity, which attracts a small number of visitors and captures new and more profitable markets. It usually takes place in less touristified regions which can, according to the Czech example, gain benefits also from the establishment of new customer-supplier relationships and involvement of regional suppliers.
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