Customer product returns – feedback and knowledge management

Investor logo


Year of publication 2019
Type Article in Periodical
Magazine / Source Measuring Business Excellence
MU Faculty or unit

Faculty of Economics and Administration

Keywords product returns; feedback; knowledge management; soft systems methodology; case study
Description The purpose of this paper is to provide a multidimensional understanding of the management of feedback from customer product returns and the management practices that lead to the occurrence of product returns in the context of knowledge management. The characteristics of product returns indicate that to manage them requires specific knowledge management, as the nature of their management is rather complex.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.