Statista – a statistical portal full of numbers

7 Oct 2022 Pavla Rimešová

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Masaryk University is now offering access to the statistical portal Statista.com, which is one of the largest providers of data on markets and consumers. Access to the portal is possible through the university network directly from the MU buildings or remotely using a VPN.

Statista offers over a million data, statistics, forecasts, and infographics from 80,000 topics and 22,500+ different sources. It presents data on the global digital economy, industry sectors, consumer markets, public opinion, media, and macroeconomic trends.

It provides data from eight core areas:

  1. Consumer and fast-moving goods
  2. Internet
  3. Media and advertising
  4. Trade and retail
  5. Sports and recreation
  6. Technology and telecommunications
  7. Transport and logistics
  8. Travel, tourism, and hospitality

Types of economic reports:

  1. Industry and market analysis including forecasts
  2. Key data about companies, products, and their rankings
  3. Consumer analytics and consumer preferences in various industries
  4. Detailed information on political and social topics
  5. Overviews and predictions of currently live topics
  6. All key data about countries of the world and other regions

Offered areas of economic outlook:

  1. Consumer goods market
  2. Digital opportunity market (e-commerce, smart home, "FinTech")
  3. Key topics of mobility (transport services, travel)
  4. Economic and social indicators of the countries of the world
  5. Technology market (hardware, software, IT services)
  6. The world of media and advertising
  7. Industry development
  8. Healthcare market

Are you interested in the development of energy prices in Europe, the turnover of the food and beverage industry in the European Union, or the countries at the top of the fashion industry? Statista offers clear charts, infographics, and reports on these and thousands of other topics, which are downloadable in PNG, XLS, PDF, and PPT formats.

Video tutorials on how to work with the Statista portal can be found here: https://www.statista.com/statistic-portal/#tutorial.


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