Difuze inovace na příkladu řetězce McDonalds v České republice a na Slovensku

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Title in English Diffusion of Innovation: Example of McDonalds Chain Store in the Czech Republic and Slovakia


Year of publication 2011
Type Article in Periodical
Magazine / Source Auspicia
MU Faculty or unit

Faculty of Economics and Administration

Field Sociology, demography
Keywords Diffusion process; McDonalds; the Czech Republic; Slovakia
Description is transferred via certain channels between individuals or social groups in time and space; an innovation is a thought which can be considered new. New phenomena, objects, thoughts, ways of behaviour, illnesses, information, news, etc. are all spread, which brings about a multi-spectral possibility for perspective and an interdisciplinary approach. A spatial localization of various shopping places has a diffusion character; time-related phases of the process take place very fast if no significant barriers to innovation are present. Dynamization and expansion in principle grow into the saturation phase of space and gaps at the market; business strategy is important as well. The aim of the article is to analyze and draw general conclusions about the phenomenon McDonalds in the Czech Republic and Slovakia, which has in time and space also the character of a diffusion process; to point out the similarities and differences in the course of the diffusion process in both countries and to think about the near future.
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