Konkurenceschopnost podniku ve vztahu k rozvoji podnikové strategie
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Article in Proceedings |
| MU Faculty or unit | |
| Citation | |
| Keywords | competetive advantage, develomet of the competetive |
| Description | When defining the term "competitive advantage" the meaning and impact of this term transfers into the entrepreneurial area, which is mainly the indicator of growth, decrease, or other movements in the performance of a company, its efficiency and management operations. The issue of development of the corporate competitive advantage is predominantely linked with the development of the management itself, and the starting point for the corporate success can lie on searching for a way of how to efficiently join the two factors - development of the competitive advantage and development of the corporate management. |