Dopady ekonomické krize na nadnárodní koncerny a jejich dceřiné společnosti; případová studie

Title in English Impact of the economic crisis on the multinational enterprises and their subsidiaries; case study
Authors

ŠAFROVÁ DRÁŠILOVÁ Alena

Year of publication 2010
Type Article in Proceedings
Conference Ekonomika a management organizací – výzkum, výuka a praxe
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://is.muni.cz/do/econ/soubory/katedry/kph/3915224/sbornik2010.pdf
Field Management and administrative
Keywords Economic crisis; multinational enterprises; subsidiary and headquarters relationship; HR management.
Description This case study concerned with the impacts of the last economic crisis on the multinational enterprises with the emphasis on the relationship with their regional subsidiaries. The study is based on vertical and horizontal analysis of basic economic indicators and other relevant dates and draws conclusions about specific impact resolutions of the surveyed multinational enterprise especially in HR management. Company Bosch Rexroth spol. s r.o., which is a subsidiary of Bosch Rexroth AG and a part of Bosch group, is the surveyed enterprise.

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