Společenská zodpovědnost retailové firmy-případová studie
| Title in English | Social responsibility of retail company - case study |
|---|---|
| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | PODNIKANIE A KONKURENCIESCHOPNOSŤ FIRIEM 2010 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | social responsibility; retail company; ethical behaviour |
| Description | Paper presents case study concerning problems with corporate social iresponsibility of the retail company Ahold Czech Republic and the consequences of damaged reputation coming from this iresponsible behavior in the year 2005 |