Postup výzkumu a metody sběru výzkumných dat
| Title in English | Research procedure and data collection methods |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The book chapter deals with the introductory phase of customer satisfaction research - the formulation of research aims and the selection of research methods. The qualitative and quantitative methods of data collection have been characterized and their advantages and limitations formulated. |
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