Spokojenost zákazníka
| Title in English | Customer satisfaction |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti V |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | Customer satisfaction national models of satisfaction surveys measurement complexity |
| Description | Paper presents a fragment of the theoretical knowledge concerning the issue of the customer satisfaction and the possibilities of its measurement as well as the results of some empirical surveys dealing with this theme in the Czech and Slovak republic and some other countries. This knowledge is a part of the specific research project outcome of the Department of the Corporate Economics, Faculty of Economics and Public Administration, Masaryk University Brno with the topic Enterprises Competitiveness. |
| Related projects: |