Společenská odpovědnost firem a její uplatnění v praxi
| Title in English | Corporate social responsibility and its utilization in practice |
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| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Determinanty sociálneho rozvoja - Sociálne podnikanie V |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | social responsibility; stakeholder; ethics; standard |
| Description | Corporate social responsibility can be explained as responsibility of corporations for public affairs. It is not new concept, but its label is new. It can be expressed on three levels: economic, environmental and social; and it can influence life of citizens and nonprofit organizations by signicifant way. This article views on corporate social responsibility from theoretical as well as practical aspect. The article deals with possibilities and examples of utilization of this concept and it contains several case studies. |
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