Pragmatická politika cestovního ruchu na příkladu Švýcarska

Title in English The Pragmatic Tourism Policy in Switzerland
Authors

METELKOVÁ Petra

Year of publication 2006
Type Article in Proceedings
Conference IX. Mezinárodní kolokvium o regionálních vědách
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Tourism policy; goals of policy; instruments of policy; tourism policy authorities; tourism support
Description National and Local Governments try to support tourism industry through tourism policy and so increase its efficiency and competitiveness. The contribution covers a case study of pragmatic tourism policy applied in Switzerland. Generally, the paper analyzes all available attributes of tourism policy and moreover shows its development where is possible.
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