Kulturní odlišnosti v elektronických médiích
| Title in English | Cultural differences in electronic media |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků II (Svazek II.) |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Marketing; global strategy; local strategy; websites presentations |
| Description | Our small research tries to explore level of standardization of Czech websites of multinational companies that operate on our market. The term of standardization is defined as similarity between Czech local and global version of particular websites. Our sample consist of 36 sites. Because the companies in the sample are important players on Czech market, we believe the results can be generalized to certain extent – our findings may uncover some of the practices of multinationals in Czech Republic. |