ECR na začátku nového milénia
| Title in English | ECR at the beginning of the new millenium |
|---|---|
| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2003 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | ECR; information; supply chain management |
| Description | Since the end of the 80th of the 20th century nowadays multinational retailers try to earn competitive advantage by means of lowering the transport, delivery and warehouse costs and speeding the supply of goods from the manufacture to the shop shelves. There are several ways one of which is the concept ECR (Effective Consumer Response).Both ECR as well as manufactures, retailers and other engaged partners environment envolve under the influence of globalization. concentration and information technology. |
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