Internet v marketingu a marketing na internetu

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Title in English E-business changes of marketing
Authors

STEHLÍK Antonín

Year of publication 2002
Type Article in Proceedings
Conference Ekonomika firiem 2002
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords virtualization; customer; internet; strategy; e-business
Description E-business changes the area of marketing and the relationship between businessman and customer. E-business is a valuable source of information about users of Web pages and enables to record the purchase history of customers. This makes possible to personalize Web pages according to customers preference. Communities with different aims also come into existence and due to these communities the advertisements can be addressed directly to the groups of potential customers.
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