Problematika uplatňování nástrojů marketingového výzkumu v současné praxi českých podniků

Title in English Problems of Marketing Research Instruments Application In Contemporary Practice of Czech Enterprises
Authors

KLAPALOVÁ (VELJINOVÁ) Alena

Year of publication 1995
Type Article in Proceedings
Conference Marketing v praxi
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords marketing research; information analysis;Czech enterprises

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