Specifika řízení vztahů se zákazníky v pojišťovnictví
| Title in English | Specifics of customer relationship management in insurance |
|---|---|
| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Firma a konkurenční prostředí 2003 - sekce 4. Kvantitativní metody v hospodářství |
| MU Faculty or unit | |
| Citation | |
| Keywords | marketing, crm, insurance company, customer, life insurance branch, non life insurance branch, product, profit, business intelligence, customer intelligence |
| Description | This paper is focused on Customer Relationship Management (CRM) in insurance industry. There is a need for differentness specification to design strategy of a firm carrying business in insurance industry. Today competitive advantage doesn't stand for the implementation of CRM but it counts the quality of firm's CRM. The effective CRM does reduce the amount of benefits. Today competitive advantage doesn't stand for the implementation of CRM but it counts the quality of firm's CRM. The effective CRM does reduce the amount of benefits. |