Dopady COVID-19 na vývoj destinačního managementu v ČR

Title in English Impacts of covid-19 on the Development of Destination Management in the Czech Republic
Authors

HOLEŠINSKÁ Andrea

Year of publication 2022
MU Faculty or unit

Faculty of Economics and Administration

Web https://munispace.muni.cz/library/catalog/book/2213
Attached files
Description The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings.
Related projects:

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