Cooperative Strategy with Regard to Business Deficit in Companies under Domestic and Foreign Control


CENEK Martin ŠTĚRBA Martin

Year of publication 2019
Type Article in Proceedings
Conference Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2019
MU Faculty or unit

Faculty of Economics and Administration

Keywords Strategic management; cooperative strategies; stakeholder theory; game theory
Description Intra-firm routines, people and structures, those are all firm components of company composition, which are derived from the chosen strategy. Hence, they are essential for creation of company value. In traditional strategic management practice, however, relationships with stakeholders are often neglected, while a good strategy has to ensure a proper support in day-to-day company routine in terms of strategically determined approach to key stakeholders. The subject of this paper is a basic introduction of the ideas that form the foundations of the new methodology. Subsequently the influence of business deficit (as a potential expression of partial competitive strategy within the dominantly cooperative strategy in company-supplier relationships) on the performance of the company, measured by return on equity, is studied, comparing companies under domestic and foreign control.
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