The relation between the company financial brand value and the company market value
| Authors | |
|---|---|
| Year of publication | 2017 |
| Type | Article in Proceedings |
| Conference | Conference Proceedings |
| MU Faculty or unit | |
| Citation | |
| Web | https://ece.pefka.mendelu.cz/conference_preoceedings |
| Field | Economy |
| Keywords | brand; brand valuation; Granger causality test |
| Description | to verify by data on the brand valuations and the company valuations on public markets whether the financial brand valuations contain some information on future company valuations |
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