Behaviorálně ekonomické a psychologické experimenty: Propojení psychologie, managementu a marketingu

Title in English Behavioral economic and psychological experiments: Interconnections in psychology, management and marketing
Authors

PROCHÁZKA Jakub ĎURINÍK Michal

Year of publication 2016
Type Article in Proceedings
Conference Work and Organizational Psychology 2016
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web Sborník z konference
Field Management and administrative
Keywords Experiment; behavioral economy; consumer decision making; feedback; performance
Description The conference paper presents the research project focused on interconnection in psychology, management and marketing. It describes six planned experiments.
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