Nový přístup k analýze podnikatelského prostředí.
| Title in English | A new approach to the analysis of the business environment. |
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| Authors | |
| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Aktuálne problémy podnikovej sféry 2016 |
| Citation | |
| Keywords | stakeholder theory; model of an enterprise; strategic analysis |
| Description | The article deals with the use of the stakeholder approach to the analysis of the business environment. The company is seen as a set of relationships to the owners, employees, customers, suppliers, creditors and the state. The presented model is compared with traditional methods. |