Společenská odpovědnost nadnárodních společností

Title in English Social responsibility of multinational companies
Authors

BLAŽEK Ladislav

Year of publication 2014
Type Article in Proceedings
Conference Aktuálné problémy podnikovej sféry 2014
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords multinational companies; social responsibility; business ethics
Description Multinational companies strive not only to be economically efficient but also socially responsible. In many cases they are able to implement a conceptual framework in which both goals become complementary. The companies´ engagement in corporate social responsibility can be used to improve their image and increase their competitiveness.
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