Analysis of he Market Environment in the Field od Music Agencies



Year of publication 2013
Type Article in Proceedings
Conference Jahrbuch für Kulturmanagement 2013 - Die Kunst des möglichen - Manangement mit Kunst
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords music agency market; analýza tržního prostředí
Description The articel presents one research focuses on the Czech music agency market. The article describes the historical evolution of music agencies in the Czech Republic, as well as their development after 1989. For a systematic description of the structure of the market, we used 15 criteria and we focused on the South Moravian region of the Czech Republic. There are very limited literature sources available describing the music agency market in the international field. Therefore, we described the local situation and will aim for international comparison in future works.

You are running an old browser version. We recommend updating your browser to its latest version.