Performance Marketing and PPC
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13 March 2018
4:20 PM – 6:00 PM - P103, Faculty of Economics and Administration
We gladly invite you to a guest lecture by Ing. Martin Souček PhD. (Chief Marketing Officer - survio.com), which focuses on the following topics:
- what are PPC ads
- what are the main principles of PPC campaigns
- what is the role of PPC ads in different stages of purchasing process
- which PPC systems exist today
- how to define goals of PPC campaigns
- how to measure results of PPC ads
- what is landing page and why it is important
- which sources to follow
Lecture will be in English.
- Organized by
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Department of Business Management (Faculty of Economics and Administration)
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