Digital Branding and Mix

What is the essence of digital branding? What are the building blocks of the digital marketing mix? What are the emerging trends for 2023?

Answers to these and many other questions you may hear from our guest lecturer Mrs. Anida Rajapakse who will connect directly from OptiWeb - Ljubljana, Slovenia. Dr. Rajapakse has both academic and practical experience nested in online advertising, programmatic advertising, Google platforms, digital marketing strategies, etc. She currently serves as a digital advertising manager at the digital agency OptiWeb in Slovenia.

The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The guest lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

The link to connect is here.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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