On Digital Marketing Strategies through real-world case study

What are the major strategical decisions in terms of marketing nowadays? What are the implications of COVID-19 on crafting marketing strategies? What are the specifics of digital environments in terms of marketing strategy?

Answers to these and many other questions you may hear from our guest lecturer Mr. Nikola Kožuljević. Mr. Kožuljević has extensive marketing experience nested in the branding, marketing communications, and e-commerce sectors. He currently serves as a director of product marketing at FOLEON (www.foleon.com).

Thematically, our guest will cover an array of topics around marketing strategy, consumer behavior, digital environment, etc. The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course MPH_DMSM and will be held fully in English.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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