Ing. Dušan Mladenović, Ph.D.
Assistant professor, Department of Corporate Economy
Total number of publications: 28
2023
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Emojis to conversion on social media
International Journal of Consumer Studies, year: 2023, DOI
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Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service
ONLINE INFORMATION REVIEW, year: 2023, DOI
2022
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Blockchain Implications for Marketing; A Review and an Empirical Analysis
Journal of Information Technology Management, year: 2022, volume: 14, edition: 1, DOI
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Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis
SAGE OPEN, year: 2022, volume: 12, edition: 4, DOI
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Examining country development indicators and e-waste under the moderating effect of country development levels and e-waste policy
International Journal of Quality & Reliability Management, year: 2022, volume: 39, edition: 7, DOI
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Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia
Current Issues in Tourism, year: 2022, volume: 25, edition: 7, DOI
2021
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Social Marketing Challenges in Western Balkans: Evidence From Kosovo
Medicine, Law & Society, year: 2021, volume: 14, edition: 1, DOI
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Social Media in Use: A Uses and Gratifications Approach
Management : Journal of Contemporary Management Issues, year: 2021, volume: 26, edition: 1, DOI
2020
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Knowledge Sharing on Social media: State of the Art in 2018
Journal of Business Economics and Management, year: 2020, volume: 21, edition: 1, DOI
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Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
Journal of International Consumer Marketing, year: 2020, volume: 33, edition: 4, DOI