Search Advertising – Behind the Curtain

What is the essence of search advertising? What are the major rules, options, and complications related to targeting on online advertising platforms? What are the hot trends for 2022? Answers on these and many other questions you may hear on by our guest lecturer Mrs. Anida Krajina who comes from OptiWeb - Ljubljana, Slovenia. Dr. Krajina has both academic and practical experience nested in online advertising, programmatic advertising, Google platforms etc. She currently serves as a digtial advertising manager in digital agency OptiWeb.

Thematically, our guest will cover an array of topics around programmatic advertising, Google platforms, targeting, and AI, etc. The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

As a spoiler, you may read her latest blog post on current trends in online advertising:

The MS Teams link to connect for a live event is here.

The visiting lecture is organized within the course MPH_DMSM Digital Marketing and Social Media Analyses.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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