Project information
Consumer acceptance of circular business models

Project Identification
Project Period
1/2023 - 12/2023
Investor / Pogramme / Project type
Masaryk University
MU Faculty or unit
Faculty of Economics and Administration

Circular business models are believed to be able to contribute to achievement of several sustainable development goals. One of the areas with a high potential to adopt a circular economy is the household appliances industry, since appliances, such as washing machines, dishwashers or fridges, burden the environment through their whole lifecycle. However, for this potential to be realized, consumer acceptance of circular products and services is crucial. The aim of this project is to investigate consumer acceptance of circular business models with the focus on the household appliances industry.


Total number of publications: 1

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