Project information
Inovace vyuky a vyvoj kursu Digitální marketing a analýza sociálních médií pro studenty ESF

Project Identification
Project Period
1/2020 - 12/2020
Investor / Pogramme / Project type
Masaryk University
MU Faculty or unit
Faculty of Economics and Administration

To improve and develop the course, a new simulation-based teaching method for Digital Marketing and Analysis of Social Media (MPH_DMSM) course will be introduced (within program Podniková ekonomika a management). The new methodology will enhance learning experience and transfer of knowledge to students. Additionally, interactive workshops with industry experts and self-learning will be utilized. Students will be encouraged to participate in the Global Online Marketing Challenge 2020 (GOMAC).

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