Project information
Inovace vyuky a vyvoj kursu Digitální marketing a analýza sociálních médií pro studenty ESF
- Project Identification
- MUNI/FR/0972/2019
- Project Period
- 1/2020 - 12/2020
- Investor / Pogramme / Project type
-
Masaryk University
- MU Development Fund
- MU Faculty or unit
- Faculty of Economics and Administration
To improve and develop the course, a new simulation-based teaching method for Digital Marketing and Analysis of Social Media (MPH_DMSM) course will be introduced (within program Podniková ekonomika a management). The new methodology will enhance learning experience and transfer of knowledge to students. Additionally, interactive workshops with industry experts and self-learning will be utilized. Students will be encouraged to participate in the Global Online Marketing Challenge 2020 (GOMAC).