Progress of the EDUCating for Positive Management (EDUC+M) project

31 May 2021 Anna Jančíková

The Erasmus project EDUCating for Positive Management was launched in October 2020. The objective is to integrate social and environmental aspects in the fundamentals of management (strategy, finance, accounting, marketing...). The project involves the 6 partner universities of the EDUC Alliance: Paris Nanterre and Rennes 1 in France, Pécs in Hungary, Masaryk in the Czech Republic, Cagliari in Italy and Potsdam in Germany.

6 months after the launch of the project, two intellectual outputs have been initiated:

  • Online course managed by the University of Potsdam: Management for the digital age
    Training sessions and exchange workshops were organized in March in order to get acquainted with the contents, discuss and complete them. The first version of the course will be experimented from April 15 in Potsdam and in May in Paris Nanterre. The course will be improved following feedback of the experimentation, and the second version will be experimented by the other partners in September 2021.
  • Business game managed by Masaryk University: Positive Business Game
    Masaryk University is currently updating a game on project management. It is being discussed to implement an additional performance indicator, based on a societal rating, to integrate environmental and social aspects. The game will be tested in fall. A training session to learn about the tool and its modalities will take place beforehand, in Masaryk, depending on the evolution of the health crisis.

Furthermore, the communication strategy has been validated as well as the brand platform. We are currently working on the creation of communication plans for each target (students, academics, universities/business schools, companies and political decision makers). In addition, the students of the International Operational Marketing Master of Paris Nanterre are working on different communication tools (social networks, etc.).

The project's quality plan is being established with the assistance of an external evaluator. One of the objectives is to better integrate human aspects into the performance indicators.

This project has also led to the creation of a sub-group dedicated to research at the level of the International Association of Strategic Management on the subject of management training, led by Christophe Vignon of the University of Rennes 1.

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