Search Optimization – a Key Pillar to Customer Acquisition in Digital Marketing

What are the major principles of search engines and SEO? How do brands accomodate these principles? What are the core algorithms behind SEO? What are the differences between on-site, off-site and technical SEO? How does look a daily work of SEO specialist?

Answers on these and many other questions you may hear on by our guest lecturer Mr. Nikola Kožuljević who comes straight from Threatmark's headquarter. Mr. Kožuljević hashas extensive experience nested in marketing communications, e-commerce sectors, SEO, PPC campaigns etc. She is currently marketing manager at Threatmark (

The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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