Klíčové učebnice od Springeru

Všechny učebnice jsou pro celou Masarykovu univerzitu dostupné na platformě SpringerLink minimálně do konce července letošního roku. Z ekonomických odvětví jsou k dispozici následující tituly:

• A Concise Guide to Market Research Marko Sarstedt, Erik Mooi (2019)
• Analytical Corporate Finance Angelo Corelli (2018)
• Business Process Management Cases Jan vom Brocke, Jan Mendling (2018)
• Corporate Social Responsibility John O. Okpara, Samuel O. Idowu (2013)
• Customer Relationship Management V. Kumar, Werner Reinartz (2018)
• Database Marketing Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin (2008)
• Design Research in Information Systems Alan Hevner, Samir Chatterjee (2010)
• Digital Business Models Bernd W. Wirtz (2019)
• Econometrics Badi H. Baltagi (2011)
• Economics as Applied Ethics Wilfred Beckerman (2017)
• Electronic Commerce Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban (2015)
• Electronic Commerce 2018 Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban (2018)
• Enterprise Risk Management Models David L. Olson, Desheng Dash Wu (2017)
• Entertainment Science Thorsten Hennig-Thurau, Mark B. Houston (2019)
• Essentials of Business Analytics Bhimasankaram Pochiraju, Sridhar Seshadri (2019)
• Excel Data Analysis Hector Guerrero (2019)
• Game Theory Hans Peters (2015)
• Global Supply Chain and Operations Management Dmitry Ivanov, Alexander Tsipoulanidis, Jörn Schönberger (2019)
• International Business Management Kamal Fatehi, Jeongho Choi (2019)
• International Trade Theory and Policy Giancarlo Gandolfo (2014)
• Introduction to Electronic Commerce and Social Commerce Efraim Turban, Judy Whiteside, David King, Jon Outland (2017)
• Knowledge Management Klaus North, Gita Kumta (2018)
• Leadership Today Joan Marques, Satinder Dhiman (2017)
• Linear and Nonlinear Programming David G. Luenberger, Yinyu Ye (2016)
• Linear Programming Robert J Vanderbei (2014)
• Logistics Harald Gleissner, J. Christian Femerling (2013)
• Managing Sustainable Business Gilbert G. Lenssen, N. Craig Smith (2019)
• Market Research Erik Mooi, Marko Sarstedt, Irma Mooi-Reci (2018)
• Microeconomics Peter Dorman (2014)
• Multinational Management Rien Segers (2016)
• New Introduction to Multiple Time Series Analysis Helmut Lütkepohl (2005)
• Physical Asset Management Nicholas Anthony John Hastings (2015)
• Principles of Microeconomics Martin Kolmar (2017)
• Search Methodologies Edmund K. Burke, Graham Kendall (2014)
• Social Marketing in Action Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil (2019)
• Social Media Management Amy Van Looy (2016)
• Stochastic Processes and Calculus Uwe Hassler (2016)
• Strategic Human Resource Management and Employment Relations Ashish Malik (2018)
• Strategic International Management Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes (2010)
• Strategic International Management Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes (2015)
• Strategic Retail Management Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein (2017)
• Supply Chain Management and Advanced Planning Hartmut Stadtler, Christoph Kilger, Herbert Meyr (2015)
• Sustainable Supply Chains Yann Bouchery, Charles J. Corbett, Jan C. Fransoo, Tarkan Tan (2017)
• System Dynamics Bilash Kanti Bala, Fatimah Mohamed Arshad, Kusairi Mohd Noh (2017)
• Time Series Econometrics Klaus Neusser (2016)
• Travel Marketing, Tourism Economics and the Airline Product Mark Anthony Camilleri (2018)

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