CSR, IS IT FOR SOCIAL PURPOSES OR JUST TO INCREASE THE COMPANY VALUE?

Kód projektu
MUNI/A/1092/2019
Období řešení
1/2020 - 12/2020
Investor / Programový rámec / typ projektu
Masarykova univerzita
Fakulta / Pracoviště MU
Ekonomicko-správní fakulta

The aim of this research project is to find out what the public opinion about CSR companies in the Czech Republic. This study will use survey methods in data collection. This research will be carried out within 1 year. The results of this study are expected to have a positive influence on companies regarding the CSR they implement, with the result that companies could consider how their CSR performance is in accordance with public needs or still need improvement.