Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization
| Autoři | |
|---|---|
| Rok publikování | 2016 |
| Druh | Odborná kniha |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization |