Using Tremendous Impact of Social Media to Utilize Marketing Potential



Rok publikování 2015
Druh Článek ve sborníku
Konference MARKETING IDENTITY 2015: Digital Life
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Obor Řízení, správa a administrativa
Klíčová slova Awareness. Online marketing. Social media. Target market. Viral channels
Popis Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on companys schedule in 21st century is the viral presence, which mostly means the presence on social networks. This is applicable only for companies that want to be successful on the market. How is that influencing marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to reach the target market and answer the research question as accurate as possible, authors have taken their blog as a case study and the platform to run the experiment. Reason behind is the easiness of information accessibility and the control over the frequencies of updates. The blog M- Factor is the online platform brought up by the authors in order to track and present marketing stories from the Eastern Europe, more precisely the portion of Balkans countries.

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